Want to Increase Sales? Then Drop the Dollar Sign

The Wall Street Journal reports that a recent study by Cornell University researchers found that restaurants that dropped the dollar signs from their menus actually saw an increase in sales.

Though the study is geared toward to restaurants it is believed that its findings can be applied to all businesses.

To be honest, I can truly say this works. Now that I recall, if I look at a menu that doesn't have dollar sign I tend to order more expensive dishes or add on extra drinks, appetizers, dessert, etc. This effect is enhanced if the menu displays the prices in a single or two digit format (i.e. 34 versus 34.00).

Next time you're out eating, be on the lookout for this.

Happy Eating!