Want to Increase Sales? Then Drop the Dollar Sign

The Wall Street Journal reports that a recent study by Cornell University researchers found that restaurants that dropped the dollar signs from their menus actually saw an increase in sales.

Though the study is geared toward to restaurants it is believed that its findings can be applied to all businesses.

To be honest, I can truly say this works. Now that I recall, if I look at a menu that doesn't have dollar sign I tend to order more expensive dishes or add on extra drinks, appetizers, dessert, etc. This effect is enhanced if the menu displays the prices in a single or two digit format (i.e. 34 versus 34.00).

Next time you're out eating, be on the lookout for this.

Happy Eating!

Spots to Check During Restaurant Week

In case you’ve been living under a rock for the past week I would like to inform you all that it is restaurant week in New York City. If you don’t know what this is, it means that you get to have lunch for pre-fixe rate of $25 and dinner for $35 at some of New York City’s most famed restaurants (drinks are not included).

With so many fine places to choose from, I’ve compiled my top 10 restaurants to check out. This list has been compiled from eateries that I personally have visited for either business or pleasure within the last three years.

Also, be sure to make your reservations on opentable.com; but, hurry and make those reservations because there's only one week left!

Here's the list (in no particular order):

1. Tao – Pan-Asian
2. Smith and Wolenksy - Steakhouse
3. Tavern on the Green – American
4. Brasserie – French
5. Spice Market – Asian Fusion
6. Bobby Van’s – Steakhouse
7. Atlantic Grill – Seafood
8. One if By Land, Two if By Sea – American
9. Dawat - Indian
10. City Crab – Seafood

***Note: Some locations participate in the restaurant week pricing for lunch only.